Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern customers tend to support companies who are involved in their local communities. That, then, begs the following question: what does it mean to be involved in your local community? The answer, of course, is varied.…
Month: July 2021
Why Branding Your Social Images Makes you Stand out From Your Competition
Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do. It’s also important to remember, though, that social media is a very crowded field, and standing out requires getting creative. The more you can set yourself apart from the competition, the better you’ll fare. One of the best ways to do this is simple: brand your images on…
4 Reasons You Should Run a Social Media Contest
If you are on social media, chances are you’ve seen a company or individual you follow run a social media contest. These contests serve a variety of purposes. For one, they’re fun for customers and clients. Secondly, they’re a great way for the company in question to advertise itself and its products and to expose both to a broader base of customers. If you run an online business, it might be a good time for you to follow suit and start running your own social media contest. Today, companies in…
3 Fun Ways To Build An Active Email List
Email marketing: it’s the overlooked darling of the marketing world. In addition to offering a higher ROI than virtually any other type of marketing (an average of $38 for every $1 spent), email is widely-used, beloved by customers, and ultra-effective for your business. Before you can dive in with email marketing, though, you need a well-developed email list. Building that, though, can be easier said than done. Here’s what you need to know: Email Marketing, by the Numbers If you’re going to build a healthy email list, you have to…