How To Get New Chiropractic Patients This Week With Facebook Ads & Fitness Trends

Marketing a chiropractic practice is by no means an easy task. Yet, worn-out traditional methods such as mailed letters, and trinkets like fridge magnets or even gel ice packs handed out at local events are far too common within the industry. It’s time to try Facebook ads for chiropractic leads to get a steady flow of qualified leads to walk through your door. Many chiropractors might overlook, however, the power that a paid Facebook ad strategy can have on their practice (if it’s done right, of course). They could’ve tried them out…

The 5 Things People are Going to Your Facebook to Learn

Today, there are more than 2.23 billion monthly Facebook users. This represents an 11% increase from last year. In case you had any doubts about the functionality of Facebook, this statistic should put it right to rest. As if that weren’t enough, there are also 1.15 billion people using Facebook on their mobile device each day, which represents an increase of 23% from last year. With all these people on Facebook, we’ve got one question: what are they coming to learn? If you’re not familiar with Facebook as a platform,…

How to Host a Remarkable Customer Appreciation Party

If you’re planning to throw a customer appreciation party, there’s one thing you have to do, no matter what: make sure it doesn’t suck. Because the stated purpose of a client event is to celebrate your customers, recognize milestones, and say “thank-you” for all the business that has kept your company afloat and growing, it’s essential to ensure you’re getting it right when you begin the efforts of throwing a client appreciation party. The stakes here are high, and you can’t afford to miss the mark. Think of it this…

3 Unusual but Simple Ways to Use Halloween to Increase Your Sales

Did you know that Halloween is currently worth more than $9 billion annually? Today, customers are spending more money than they ever have before on all things Halloween. This includes Halloween costumes, decorations, candy, and events. Because of this, you can’t afford to miss out on everything this exciting holiday has to offer. Even if you don’t exactly sell plastic cobwebs or fake zombies, Halloween can represent a real opportunity for your brand and your bottom line. Here’s what you need to know about how you can make the holiday…

5 Ways to Become a Local Marketing Hero

All businesses start small. Some start as one-person operations in garages, while others arise from a small group of partners who are passionate about a single cause. We’ve all heard stories about now-mega companies like Apple and Google get their start from humble beginnings, and there are dozens of home-spun companies currently coming up from the ground and enjoying significant success. You know what all these companies have in common? Besides hard work and a clear vision? They took the time to build local interest, first. As is true with…

How to Create 5-Minute Social Posts In Canva

We’ve all seen them: social profiles that are virtually swimming in beautiful, high-quality social media posts. Everything matches, the colors are all complementary, and the company behind the profile never misses a day of posting. It seems too good to be true, right? Either that or the brand has a massive, well-funded marketing department you lack. Fortunately, neither of those things is necessarily true. In fact, lots of great social profiles come from a little bit of old-fashioned elbow grease, and a few good tools. Canva is one of these…

5 Reasons Your Business Needs to Post to Facebook 2x a day, Every day

If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily. The truth is, how you interact on Facebook makes a major difference in the overall trajectory of your business. If you’re not posting regularly or posting the right things, you risk missing out on traffic you could be earning. Fortunately, there are ways to get around this and to…

Why it’s Important for you to be Involved in Your Local Community

Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern customers tend to support companies who are involved in their local communities. That, then, begs the following question: what does it mean to be involved in your local community? The answer, of course, is varied.…

Why Branding Your Social Images Makes you Stand out From Your Competition

Today, social media is synonymous with online marketing. If you’re looking for a way to improve your brand’s online presence and encourage more people to interact with your company, engaging on social media is one of the best things you can do. It’s also important to remember, though, that social media is a very crowded field, and standing out requires getting creative. The more you can set yourself apart from the competition, the better you’ll fare. One of the best ways to do this is simple: brand your images on…

4 Reasons You Should Run a Social Media Contest

If you are on social media, chances are you’ve seen a company or individual you follow run a social media contest. These contests serve a variety of purposes. For one, they’re fun for customers and clients. Secondly, they’re a great way for the company in question to advertise itself and its products and to expose both to a broader base of customers. If you run an online business, it might be a good time for you to follow suit and start running your own social media contest. Today, companies in…