Category: business

Marketing a chiropractic practice is by no means an easy task. Yet, worn-out traditional methods such as mailed letters, and trinkets like fridge magnets or even gel ice packs handed out at local events are far too common within the industry. It’s time to try Facebook ads for chiropractic leads to get a steady flow of qualified leads to walk through your door. Many chiropractors might overlook, however, the power that a paid Facebook ad strategy can have on their practice (if it’s done right, of course). They could’ve tried them out…

If you’re planning to throw a customer appreciation party, there’s one thing you have to do, no matter what: make sure it doesn’t suck. Because the stated purpose of a client event is to celebrate your customers, recognize milestones, and say “thank-you” for all the business that has kept your company afloat and growing, it’s essential to ensure you’re getting it right when you begin the efforts of throwing a client appreciation party. The stakes here are high, and you can’t afford to miss the mark. Think of it this…

Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern customers tend to support companies who are involved in their local communities. That, then, begs the following question: what does it mean to be involved in your local community? The answer, of course, is varied.…

Time is money. We’ve all heard the saying. If you work in marketing or online sales, though, you understand exactly how true it is. Your daily income, in most cases, is defined by your daily productivity. The more time you make for the activities that make you money, the more income you earn. It’s a simple equation. The question, then, for most online business owners is how exactly to turn time into money on a more reliable basis. In this post, we’re going to share a few of our top…

If you’re like most small-business owners, you’re notoriously overworked and understaffed. It’s understandable – you’re trying to get a venture off the ground, and you’re mostly bootstrapping the process. You’re not alone in this! Many small business owners start the same way. Fortunately, there are some easy steps you can take to ensure you’re not taking on more than you can chew, or that you’re finding people to handle the things that you can’t or won’t. This is where outsourcing comes in. Here’s what you need to know about how…

Freelancers: they make the world go around when it comes to modern marketing. Over the last year, use of gig work platforms (like Upwork and Fiverr, for example) has grown by more than 30% in economies around the world. As if that weren’t enough, it’s now possible to find freelancers working in all industries, including finance, agriculture, education, transportation, marketing, and more. With this in mind, it’s clear why freelancers have become so popular. Freelancers provide an attractive “third option” for companies who need skilled workers but don’t want to…

When it comes to building a business, most people focus on one big refrain: get more customers. Customer generation is a massive concern for most companies, and rightfully so. After all, you need new customers to grow. In some cases, though, the attention can be a bit misdirected. While obtaining new customers is indeed essential, it may actually be more important to focus on reactivating the clients you’ve already worked with than it is to focus on bringing in new ones. Why? Existing customers are worth more (in terms of…

You’ve heard the sayings forever – patience is a virtue, and good things come to those who wait. While sound advice for nearly every other aspect of life, small business owners don’t always have the luxury of time to sit on their hands while time works its magic – time is money and money keeps the doors open. Fortunately, when it comes to one of the pillars of every small business, no matter the industry – customer service – incorporating just a handful of simple and straightforward best practices into…

It’s every marketer’s worst nightmare: Churn. It’s what happens when customers, who are notoriously fickle with their loyalties, come to a company, only to leave eventually for your competitor.  If you’ve experienced this, it’s probably not specifically about your company. Every company experiences churn. Customers are easy to lose, and that’s just a fact of marketing. Today, experts estimate that out of 26 unhappy customers, only one will complain directly to your company. The rest will simply leave. This may lead you to wonder what you’re doing wrong, why your…

Distraction: we all know it. We’ve all felt it. Most of us are intimately familiar with its troublesome effects. The days it leaves us alone, we sail through our work, productive as all get out, churning out great material and leaving our desks satisfied, focused, and ready to dive back in tomorrow. The days when it comes to work with us, though…those days are tough. Distraction makes us feel scattered, inefficient, and frustrated. Even worse, distraction is a pervasive part of many workdays. According to a study published in the…