Category: marketing

Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What’s more,78% of local mobile searches result in an offline purchase, and about 56% of all “on-the-go” searches have local intent. To put this another way, local search is BOOMING, and now is the time to hop aboard. If you’re wondering how to optimize your website to speak to these local customers, wonder no longer. This post is here to guide you through the process. 5 Must-Have Website Elements…

Video content marketing. Old hat, right? Boring, useless, not the slightest bit engaging, and definitely totally without value for your customers. Ask anyone, and they’ll tell you that you only engage in video content if you want people to notice you. And who wants that, right? Don’t worry, though. We’re here to save you. Here are the top reasons to avoid video content marketing this year: Be Aware: Some Important Video Marketing Stats to Understand Knowledge is power. The more you know about video content marketing, the easier it is…

Sticks and stones may break your bones, but names could break your business. From childhood, we are taught that what people say doesn’t matter. It is your belief in yourself that really matters. However, that all changes once you get into business. Your company’s reputation matters and so do the things that people say about the stuff you sell. Using Testimonials Testimonials matter. They demonstrate to would-be customers that your products or services are worth the risk to try your brand. From Yelp to Facebook, Google My Business to Amazon,…

Chatbots: they’ve become a go-to for companies looking to provide outstanding customer service. And for a good reason – chatbots have changed the digital communication landscape for customer communication. Back in 2016, the global market value of chatbots was a staggering $703 million. Today, Facebook alone is home to more than 300,000 chatbots, and about 40% of millennials say they chat with a chatbot each day. What’s more, 15% of American adults have used a chatbot, and a whopping 64% of web users report that a 24-hour chatbot is one…

Facebook: it’s your most powerful platform and your arch nemesis all at once. With more than 1.45 billion daily users, the channel offers some serious exposure potential. The question then is how do you stand out? As small businesses, enterprises and content creators of all shapes and sizes flock to Facebook, it’s easy to get lost in the fray. Most content creators have had the discouraging experience of investing in Facebook technology, advertising or content, only to find that there are already too many other companies doing it and that…

Your Facebook page: it’s your company’s digital doorstep. Whether you’re setting up a new home page for your brand or trying to ensure that your existing one is as good as possible, you know that quality is everything, and it’s essential to ensure your page reflects your business to its absolute best. The question, then, is how? Remembering that Facebook sees nearly 2 billion monthly active users, you know that it’s essential to put your best digital foot forward and ensure that your customers are getting what they need from…

Building a website for your business is a great way to attract new customers and keep in touch with old ones. What many business owners miss, though, is that customers expect certain things from your website. This is not a one-way relationship. If you’re going to build a website, you need to ensure that it offers the things that your customers expect to find. Here’s an overview of the top five things customers want to see on your website and will leave if they can’t. 1. Your NAP Information First…

We are rounding the corner on a new season, and it’s just about time to start thinking about your Facebook ads for the upcoming holiday season and New Year. If you’re like most marketers though, this is not something you’re looking forward to. Understandable! Facebook advertising is a moving target. Between all of Facebook’s recent algorithm updates and the increasing traffic on the platform, it’s harder and harder to get noticed. As a result, marketers frequently dread the prospect of creating Facebook ads. After all, what works and what doesn’t?…