Email marketing: it’s the overlooked darling of the marketing world. In addition to offering a higher ROI than virtually any other type of marketing (an average of $38 for every $1 spent), email is widely-used, beloved by customers, and ultra-effective for your business. Before you can dive in with email marketing, though, you need a well-developed email list. Building that, though, can be easier said than done. Here’s what you need to know: Email Marketing, by the Numbers If you’re going to build a healthy email list, you have to…
Author: Mark Brown
5 Strategies for Turning Your Time into Money
Time is money. We’ve all heard the saying. If you work in marketing or online sales, though, you understand exactly how true it is. Your daily income, in most cases, is defined by your daily productivity. The more time you make for the activities that make you money, the more income you earn. It’s a simple equation. The question, then, for most online business owners is how exactly to turn time into money on a more reliable basis. In this post, we’re going to share a few of our top…
How to Outsource Tasks so you can Focus on What you do Best
If you’re like most small-business owners, you’re notoriously overworked and understaffed. It’s understandable – you’re trying to get a venture off the ground, and you’re mostly bootstrapping the process. You’re not alone in this! Many small business owners start the same way. Fortunately, there are some easy steps you can take to ensure you’re not taking on more than you can chew, or that you’re finding people to handle the things that you can’t or won’t. This is where outsourcing comes in. Here’s what you need to know about how…
4 Steps for Monetizing Your Business Facebook Page in 2020
Your Facebook page: you’ve worked hard to build it from the ground up, transforming an ill-trafficked skeleton into an empire. Today, you’ve got ample likes, lots of traffic, and great content generating all of the above. Your question now becomes how to make all those metrics work for you. The answer is monetization: adjusting your Facebook profile, so it drives income from things like clicks, likes, and conversions. Easier said than done? Think again. In this post, we’ll share our top tips for monetizing your Facebook page this year. Let’s…
The Bit has hit the fan – The Big Short 2.0
Yesterday’s Bitcoin crash was spectacular. It was forecast over 100 years ago as you will discover in this article. Price dipped down to $30k from a recent all-time high of $63k just four weeks ago. You will hear many people saying, “Ah, told you, cryptos are scams, no value or utility”. Many thousands of ordinary people, driven by, let us be frank, greed, lost their shirts yesterday. Social media is full of comments blaming Elon Musk for negative tweeting. The Chinese Government is banning institutions that enable Crypto ownership, but…
5 Red Flags to Avoid When Hiring Freelancers
Freelancers: they make the world go around when it comes to modern marketing. Over the last year, use of gig work platforms (like Upwork and Fiverr, for example) has grown by more than 30% in economies around the world. As if that weren’t enough, it’s now possible to find freelancers working in all industries, including finance, agriculture, education, transportation, marketing, and more. With this in mind, it’s clear why freelancers have become so popular. Freelancers provide an attractive “third option” for companies who need skilled workers but don’t want to…
3 Killer Content Strategies for Busy Entrepreneurs
An entrepreneur’s life: other people envy it, but only when they’re not that familiar with the daily schedule, or the list of responsibilities. If you’ve ever heard the saying “entrepreneurs are the only people who will work 80 hours a week to avoid working 40 hours a week,” you probably know exactly how true that is. But hey – you love it! Growing your business, netting new clients, developing new products – it makes you feel energized and excited and is the single best way you can imagine giving back…
5 Website Elements That Will Make Your Local Customers Happy
Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What’s more,78% of local mobile searches result in an offline purchase, and about 56% of all “on-the-go” searches have local intent. To put this another way, local search is BOOMING, and now is the time to hop aboard. If you’re wondering how to optimize your website to speak to these local customers, wonder no longer. This post is here to guide you through the process. 5 Must-Have Website Elements…
4 Reasons to Avoid Video Content Marketing in 2021
Video content marketing. Old hat, right? Boring, useless, not the slightest bit engaging, and definitely totally without value for your customers. Ask anyone, and they’ll tell you that you only engage in video content if you want people to notice you. And who wants that, right? Don’t worry, though. We’re here to save you. Here are the top reasons to avoid video content marketing this year: Be Aware: Some Important Video Marketing Stats to Understand Knowledge is power. The more you know about video content marketing, the easier it is…
How to Get Testimonials that Will Make New Customers Flock to You
Sticks and stones may break your bones, but names could break your business. From childhood, we are taught that what people say doesn’t matter. It is your belief in yourself that really matters. However, that all changes once you get into business. Your company’s reputation matters and so do the things that people say about the stuff you sell. Using Testimonials Testimonials matter. They demonstrate to would-be customers that your products or services are worth the risk to try your brand. From Yelp to Facebook, Google My Business to Amazon,…